Thursday, December 22, 2011

Running a Blog and Website-Building Together with WordPress


WordPress is probably the many alternatives provided to individuals which are searching for no cost programs on the web so that it is extremely simple to spread their particular web page. This type of programs will be uncomplicated, gives many different web layouts and provide excellent help to be able to individuals. There are several remedies to be able to individuals as well as other running a blog and site-building programs could be far better determined and provide a bit awesome functions yet several individuals can be happy about WordPress. These are really useful post which provide several valuable information regarding individuals that are thinking about beginning any web page together with WordPress for example causes to choose on WordPress, suggestions on beginning any web page and also information regarding the particular help made available from WordPress.

According to these information along with their particular research individuals can quickly figure out whether or not WordPress will be suitable these or perhaps if they must look for for an substitute web page group.

Causes to choose, on WordPress :-

There are numerous amazing causes to decide on WordPress to start out any website or blog. Many of these causes add a amazing selection of web layouts, to be able to classify and also draw content quickly, attributes for instance cause examine, previews and also autosave, to be able to post word, music and also movie information, many different personal solitude choices and also to be able to observe record info attached to your blog as well as some other amazing features.

Beginning any Web-page or Blog together with WordPress :-

Individuals who want to take up a web page or blog together with WordPress will absolutely not actually become disappointed simply by how much instant it will take to begin out any web page. Any tumblr can quickly almost take up a web page together with WordPress within of times. That is significantly vital that you those who are energized to begin with , nor need to deal with a extended strategy to begin out any web page. The single features regarding beginning any web page certainly are a appropriate e-mail plus a sign in name.

Wednesday, December 7, 2011

WEBSITE SEO: The reason It’s Required for Extending Your online business.


Visualize a fabulous remodelled healthcare company in the midst of a huge intricate, including an experienced staff as well as state-of-the-art products. Just the thing lacking is often a indication away from doorway. The doorway seems absolutely no diverse from all of the other people within the hall. Practically nothing leads those that could be trying to find the doorways.

That’s the actual case that a web site is certainly confronting in the midst of a ocean associated with identical web sites with no SEARCH ENGINE OPTIMIZATION companies. Irrespective of exactly how excellent your web site seems to be as well as exactly how you have furnished it, when you don’t have website SEO appearing in search results, simply no one is likely to locate you.

What on earth is SEARCH ENGINE OPTIMIZATION?

SEO, or Search Engine Optimization, is a technique of utilizing ways to get your web site show quite often within Google or even a different online search engine for any search query or key phrase. Typically the tactics included usually are substantial, and intended for small establishments to achieve the entire advantages of these kind of tactics, a specialist is the foremost solution. Optimizing a web site, applying content with the appropriate key phrases, link developing and developing social networking existence happen to be a few of the methods as part of the steps involved in SEO.

Why Does My Small enterprise Requires SEO?

Many individuals who make use of Search engines to find a keyword and key phrase can often mainly click on the outcomes turning up on web page 1. That’s the reason it’s important for your own online presence to show up on that very first or even 2nd web page. The more typical the keyword is for which you’d prefer to include Search engines, a lot more level of competition as well as efforts you’ll be dealing with. For instance, if you are an ophthalmologist and also wish to appear in web page 1 associated with The search engines intended for “Washington eye doctor, ” you could be facing numerous comparable agencies who may have already carried out SEO and therefore are within web page 1. You’ll have to, simply, drive them all away from web page 1 and also list over all of them.

Get An SEO Professional : 

Your website could be on page one within a couple of months with all the proper assistance. It might sound difficult, however , brand-new organizations without any online presence apart from an internet site have managed to get on the very first page of Search engines within just a few months utilizing the best SEO strategies. It’s a great deal of work and may consume several hours of your energy if you ever aren’t acquainted with the actual methods. That’s the key reason why you'll need a professional to manage the work for you.

Don’t restrict your possibilities of development simply by keeping yourself non-existent from search engines. Rather, take full advantage of your expansion potential by simply opting for an expert in search engine optimization.

Tuesday, November 29, 2011

The Reason Your Business Needs a SEO Consultant.


Once Your Commercial Website published on internet and you start receiving visitors on your site by Internet. If your website is of commercial business use then you must do online business with your site. If you want your website should be search engine friendly then you must need a SEO Consultant For your website.

Search Engine Optimisation is not a Fast Process, It is Time Consuming and Yields Greater Profits :

The Process of SEO takes time to give results in search engine, its a time consuming process. Understanding SEO is not an easy task. A good quality work can have a great search engine results, but wrong work can make u out from it.

Search engine gives relevant results related with the fired query, so a relevency in your SEO for your website, matters a lot. and this knowledge can only come from the years of experience and expertise an SEO consultant has.

A website owner should give his/her website to a SEO professional only For SEO. Nowadays SEO is really important and it should be implement properly to any commercial website, then only it works. A SEO Consultant is a must to do this task better.

A work is best done by a professional only. Same way a SEO professional can do better SEO for your commercial website. SEO Professional has knowledge, creativity, the right tools, patience, and lots of hard work to become an SEO expert, and that is what an SEO consultant has in plenitude.

Web Designers are apart from SEO experts :

As i am working in corporate company, so i work with many web designers and know them personally as well, but they are not seo consultants. They offering various type of seo services included in web design packages, but Thats not actual or complete Organic SEO.

If you want to be Expert in any field then it takes years of hard work and training. its applicable to all, years of hard work and training can make you a Good web designer or a SEO Expert or anything which you want to be. And its hard for a specalist web designer to become a good SEO. And it's exactly the same for SEO consultants in terms of web design. I have basic knowledge of web design, such as html and maybe a some part of css, but the fact is i am a Good SEO not a good web designer.

Every Website owner wants to increase the quality and quantity of his/her organic search engine traffic, then he/she must consult the best SEO Professional.

Tuesday, November 22, 2011

Affiliate Marketing- The Best Way to Make Money Online.


When a Business person is looking for the top online business, you will want the one that has proven results as well as the willingness to not only share the information that worked to help that website grow, but also the support you will need to make your online business grow as well.


There are many ways to make money through internet by affiliate marketing and there are many websites are also available to help your online business.

Suppose you own have a website on which you are advertising other businesses online. When someone uses your gateway to visit the site and makes a purchase, you are paid a commission, rarely once in a month.

The main key to making money online with this type of process is to become affiliated with other businesses that provide products or services that people need and want and they buy from their getway and pay a decent commission. One such online business that can help you do all this is the Home Income Portal, which will build a website for you including hosting and have it up and running in 24 hours.

If you want our business to become a top online business, then you have to work on your business for few hours in a week, but the Home Income Portal will show you what you need to do and how to do it. Basically, it is a website that shows you the top affiliate marketing businesses that the owner has used to make money online.

Affiliate marketing is being a good way to generate money online and a top online business promoting sales for other businesses can become a top earner at some different businesses. Some complain that affiliate income is limited, while others argue that by being an affiliate of several businesses allows you to draw for your decent commissions from more sales from more businesses.

Wednesday, November 16, 2011

The Pro and Cons of On-Page Optimization.


In Search Engine Optimization,  The On-Page factors that effect on your  commercial website or blog, in organic search engine results. all of the factors are controlled by Seo Expert and the Process is Called as On-page Optimization. It requires HTML code, meta tags, keyword density, keywords are the examples of on-page optimization.

 Today, I am gonna tell you some do and don't in on page optimization. these tips will help you rank first in major search engines and will help you maintain good pagerank.


  On-Page Optimization Tips - Things to be Done. 

     1. Make a use of your website's keyword in domain name.
     2. Make a use of your main targeted keywords in the Title tag.
     3. Make a use of your main keyword in Meta Description.
     4. Mention all your keywords in meta keywords.
     5. Add your link in the outgoing links using anchor text around them.
     6. Make a use of header's fonts, like H1, H2, H3.
     7. Make a use keyword proximity.
     8. Create a site map using your websites keywords in the descriptions.
     9. Make a use of your all keywords in the Content of your website with a Formula= Number of keywords/total words in content*100.

  On-Page Optimization Tips - Things to be Avoid.

     1. Avoid repetition of your websites keywords, and maintain the standard density
     2. Do not use much flash content.
     3. Do not have much Outbond Links.
     4. Avoid linking to link farm sites.
     4. Avoid redirecting with refresh meta-tags.
     5. Do not use too many keywords, and unwanted content to your site.
     6. Excessive javascipt must be avoided, and avoid frames also in web pages.

Monday, November 7, 2011

The Latest Updates from Google, Set to Boom SEO/SMO Field.


As we all know that there are some changes done by google in Google's algorithm. The latest changes to the Google algorithm are good news for the go getters out there among the SEO and SMO world and bunch of bad news for those who are content to rest on their laurels. The latest Google update brings with it an appetite for freshness i.e. only fresh content. Google has stated that it realizes, a lot like cookies, that people like content, but they especially like it when that content is unique. There is a lot of merit to that chain of thought.

For some time now, many have complained about Google's up and downs. People were thinging that top results in particular searches which it gives thats fine, but very old dated. The information were heavily linked while fresh and relevant that they became almost impossible to come in the search rankings. Now with this Amazing change, in a number of heading where timeliness makes a difference, you won’t have to deal with finding top results that are weeks old on an evolving issue like Occupy Wall Street is at this time.

Every Process takes time to implement, in the same way It will also take time for changes to really work, but once they do, Google estimates that about 35% of searches will be impacted by this. Some Infomation can't bechange, but it is possible that something which is modifies on a schedule will see a difference. One SEO Expert given his view that he hoped to see this spill over to searches like commercial business listings only. He stated that his searches centered on businesses, both for his professional and personal needs, returned top search results that were so old information, which is useless for him.

I think this change is very helpful on several levels, and unlike the other changes to the Google algorithm, its is one that actually makes a good and valuable sense to many SEO Experts. Basically, it takes away the thinking that you can simply make a commercial site big with hundreds or thousands of links pouring in only to sit back and do nothing. That type of strategy did work great for many commercial sites, but they were poor in many ways to its visitors because the information they are getting is really old. Now, the game has changed, and a good SEO copywriter and seasoned SMO are about to be at the top of everyone’s wish list for the holiday season.

Monday, October 31, 2011

Why Need a SEO Expert ?


Quality work gives a identity to a SEO, and then he or she become a SEO Expert. Over many years, Search Engine Optimization (SEO) was considered as an ad hoc profession with no set ways or goals. Many website owners have lost their online repuatation and got penalized after doing web optimization services that ended up being black hat technics. This has left a bad experience for web site owners. By and large, many online firms do not have faith in outsourced SEO services. But, the few SEO experts which have well understood the skills of white hat website positioning have continued to keep their websites and the ones of their clients hovering high on search results. Therefore, as opposed to overlooking the worth of SEO, you must spend time searching for an SEO expert of taking high quality SEO training.

Right Keyword Selection :

One of the most Important attribute of a SEO Professional is the selection of the best keywords as per the industry. A professional SEO needs time to research on the particular target market of a commercial website and after that he or she puts the resources to generate the ideal keywords for website. SEO is a time consuming Process, it takes time. SEO Professional may have advanced software tools which are able to find the keywords which are popular and having a good image in the eye of search engine but not aggressively optimized . The right keywords are incredibly fundamental to achieve the goal in SEO.

Important Analytical Tools :

Once an SEO expert has got their websites ideal keywords, then they proceed with a good white hat technics to get to the top ranks on the targeted keywords in search engines result. Keywords positioning matters a lot for websites in search engines, because visitors are depends on that only. An SEO Expert must knowthe density and working stretergy of the keywords, how much quality work needed by keywords, to come in the top in search engine and what needs to be completed to be the leader in a certain keywords. Once the procedure of  keywords done, the SEO expert then goes ahead to use the processes.

How to make SEO Long Term ?

White Hat SEO, with good quality link building, gives a long term SEO result to your commercial website. An SEO Expert knows this very well. The major separator between black hat and white hat SEO is that black hats are always going for short-cuts to get to top. On the other hand, a professional SEO expert would instead spending time to know more about the theme and applying the genuine SEO methods that would steadily take a website to the top in search engines results.

Wednesday, October 19, 2011

SEO - The Need For The Hour...


SEO is become necessary to commercial website or blogs and it is one of the most effective method to promote your commercial website online, getting your web site optimized in such a manner that the search engine like Google will feedback your site by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both on page and off, you generally get higher natural search engine rankings, which leads to traffic for you.

If you are working online, then most probably you have read the term "SEO," or "Search Engine Optimization. Basically, Yes but whats the meaning of it?, exactly?  SEO is a acronym for Search Engine Optimization and its a term that is used to describe the process by which website is getting good visitors and getting good ranking as well in search engines. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword or we can say query in a search actually performs what is known as a "conversion action." That is, how often those visitors make a purchase, download materials, request information, or interact with the website in any other way that indicates interest in the product or services which are offered by the respective website.

Simply we can say, SEO is a process of marketing through an understanding of how search engine algorithms work combined with a knowledge of what human users might search for. The final goal is to create a website that contains words for which user will likely search when looking for information such as that contained on your website and that website should be displayed when our website's keyword has been fired in search engine. SEO is an extremely powerful tool online. and their are various types of SEO are available in the market.

Wednesday, October 12, 2011

SEO Increases Website's Traffic.


Search engine optimization(SEO) is a process which is used to enhance the chances of a website to rank at a higher rate in the search engines. The site which has the highest rank and also appears repeatedly in the search results will surely get more visitors to view it.

Search Engine Optimization made up of many steps or we can say elements to keep a site at the top in the  eye of search engine's results and also gives the relevance result according to search performed in respective search engine. Nowadays, SEO become really cheap, every one is doing SEO for their websites. no one waits for a visitor to visit his/her site just by creating a website.

You can get high quality Link building and finest SEO Services from SEO experts like Suresh Chaudhary. Doing a good SEO gives a good results to the commercial websites and aslo gives traffic, page ranking, and much more. You can pick me for SEO techniques for your Commercial website. I will provide you with efficient tools to market your website at reasonable rates.

Search Engine Optimization(SEO) techniques: -

=>There are many SEO techniques for getting higher ranking in search engine. When we are using the right combination of keywords for our commercial website then the chances are high to get your website to the top search results easily.

=> Website ranking is the ranking of your website on the search engines based on the keyword you use. I can help you to make this much easier. It requires a lot of research and analyze of your commericial website first to make sure to find the tool to work on your commercial site and get it in the top position. SEO professionals are capable of bringing website to the number one position with their SEO optimization skills.

=> I will provide you the quality link building services according to your website's needs, since it is one of the most important tools to gain website ranking and traffic.

Search engine optimization (SEO) really can help you to Increase your commercial website's Traffic. Nowadays, The Internet has become a marketplace to market everyone’s product online. The main object to survive over the internet is to overcome your competitor in the same marketplace. SEO is a process which helps in attaining it. This article focuses on how to achieve it through various steps and procedures.

Friday, October 7, 2011

SEO Secrets – Right Actions to Make Money:


Here I represent some internal secrets from the bag of SEO Services that can help you to make more money. Simply think about, how we are using web.

According to user, what they need is information or we can say a good service providing business from the internet. If user is getting proper information that means he/she is satisfied.

The most important thing is your headline or the  SEO say title. If you don’t have a Headline which states about your site or describes your site, means your site is useless and your site well not get a user.
Title is the most important aspect to any commercial site, however it related with anything.

On internet, if you want user's attention towards your site, then make it like that. otherwise user's are gone and they aren’t coming back.

I saw many commercial website don’t even have a Headline. Most websites I have looked at are all about the owner or company and how wonderful they are…which is really boring for a user. Then they go on to show all the products that company has to offer. This is even much boring.

So try to create a really strong headline in no more than 25 words, which explain exactly HOW your potential customer will benefit from your commercial website's products or services.

But, before you pick one, write some variations related with your product or services. A good copy writer would spend days doing this one thing and come up with 100 headlines before they pick on. Writing many gets the creative juices flowing.

Monday, October 3, 2011

SEO Services In India.

Online Marketing is turning out in every country to be a great way rather than conventional marketing or a standard way of promoting any commercial website in India . SEO Services in India is growing and is so popular these days because of many companies. Online marketing and Seo has improved in India . It become a multi-features because of its work. Because of which many companies of other countary are keen on using online promotion services and SEO Services in India.

As we all know that SEO is not a magic we have to implement seo, it is a technique which works like a trick inside website for marketing in India. It has to be done with an extensive care and with a good practice for SEO in India. It is a kind of daily activity or we can say daily dose, thus we have to care regularly. There shall be a good team of experienced professionals who can handle your SEO in India appropriately. When someone is searching for a SEO Company one should very cautious about that. There are some more things that the professional should take care about when they take up a Service of SEO in India to match the exact requirements.

Many Countries having businesses and the advertising of that business, online. online marketing is very high because of SEO in India. This includes the great success for upcoming online business in india. and on the other side there is a wide range of competition among the companies of India to attain online business in India. SEO Company India is a reputed SEO services company.

Friday, September 30, 2011

SEO Services Is the Best Key Of Success in the Internet World

If you run a large business or an organization, nowadays, people expect you to have your own web portal. This is because, with the use of internet technology people can easily access your website for any information about your products, services and company's profile. However, there are some professionals also who believe that having a website is not enough to reach the top. And, here they all are right, as there are various steps to reach to the potential & targeted customers through a web site. After getting a remarkable website designed, the next step of this process is to figure out how to target & reach the customers or in other words how to drive traffic on that web portal. If you are worried after reading all this, then you really need not worry anymore, as there is a solution to every problem. And, the solution to this problem is to get quality SEO services from a well known and reputed company that offers them.

If you are really serious about getting the targeted traffic for your website, then you must acquire the search engine traffic through quality search engine optimization services. This is so because, when a portal gets optimized on major search engines, such as Google, Yahoo and Bing, it increases the possibility to get flashed on their first page. Now, you might be thinking about where to get these quality services from, then the answer is that you can easily get these services from any SEO Services India , and there are plenty of them available on the web. However, before hiring a company for this work, you must check the reputation and experience of each and every company that you choose one to hire.

People usually make use of the Internet when they need to find out any information with regard to a particular topic or product. The Internet has also become a very popular medium for marketing in many companies all over the world. This has led to an increase in the need for SEO or search engine optimization services among companies everywhere. The main purpose which can be achieved using SEO services is to increase the ranking of the website of a particular website among all search engines which can be found on the Internet. Companies which are worried about the expense on SEO services can be assured that they will be able to find affordable SEO services if they conduct a search in the right direction. There are many companies which specialize in providing the most superior quality of affordable SEO services to various companies.
But these companies which are providing these financially feasible SEO services should ensure that the quality of their services does not leave anything to be desired by the client. They adopt a lot of measures in order to reduce the cost of services which are provided by them. Companies which are able to get good quality SEO services at reasonable prices will also see a marked increase in their profits.

Companies which offer SEO services can be found in many different parts of the world. But companies which decide to make use of the services of an SEO company in India will realize that they have a lot of added advantages. The population in India is the second largest when compared to China. There are many SEO companies in India which are situated in the cities of New Delhi, Kolkata, Noida, Bhubaneswar, Bangalore, Hyderabad, Bhopal, Chennai, Mumbai and Ahmedabad. Procuring external links is one of the most successful SEO strategies for any type of Web sites. However, this involves a lot of hurdles. This is because the quality of the linked Web sites affects the performance of the host Web sites. Some of the Web sites may procure thousands of links to them, but if they are originating from low-grade Web sites, the result may prove harmful to the host. In such occasions, an SEO outsourcing company proves to be of great help because they have dedicated SEO professionals who are ready to advise their customers on every aspect of SEO and suggest the most successful strategy.You can either update your site yourself or hire a SEO company to outsource your work. If you don't want any mistake on the websites with good results prefer SEO service. All firms need to have SEO service to make their websites highly ranked in search engine result. The website promotion is done by the search engine optimization and marketing. SEO Company will make your work websites ranking high, optimization and marketing. Professional can only do their work best in their field same as SEO Experts. SEO Company costs low for their service and gives quality services. Hiring a SEO company is the best option for website promotion. Indian SEO companies have the capability of handling large and small business houses SEO projects. They can also work at a time on many projects. They satisfy their client's requirements and demands. SEO Company in India is easily located and you can contact then for the service you need.

Did you know that 90% of unique internet traffic to a website originates from a search engine. So you can not ignore search engine optimization or search engine marketing!

SEO trend in India is fast catching up. Many SEO companies in India have set up their services. These SEO firms in India have become successful in a short period of time as the service that they provide is needed by everyone who wishes to achieve success in web marketing.

SEO Masters India doesn't stand different but are different is all aspects of their service. For them what stands more important is their worldwide clients who made their site worth visiting in such a vast IT industry. SEO Masters India strongly believes in them, know capabilities and limitations and work accordingly on any given project. SEO Masters India makes sure that whatever they do is client and quality centric.
Their team consists of experienced SEO / Internet Marketing Experts who can offer expertise in the areas like Web Promotion, Internet Marketing, PPC Campaign and Top Search Engine Positioning. With focused nature to place our client's website prominently in the search engines and further retain the search engine rank positions, their professional and expert SEO team has developed successful and ethical web marketing and Natural SEO techniques over the years and have a proven track record of excellent results and a plethora of satisfied clients.

Perhaps these days many business and website owners are taking help of professional SEO companies as these firms are offering comprehensive SEO package that majorly includes comprehensive link building, directory submission, article submission, Content Writing and PPC Management Packages, etc. particularly catering to geo-targeting needs. The SEO strategies that are employed majorly involve in getting a top-level domain for website in order to indicate the geographical location of website to search engines.

Article Source :-  http://goarticles.com/article/SEO-Services-Is-the-Best-Key-Of-Success-in-the-Internet-World/4124806/

The Need for SEO


Why is there the need for search engine optimization? Only the professional look and good website graphics alone are not sufficient to make the website popular. It is important that your website complies with the rules and policies that of the internet search engines. And Search engine optimization is one way to do so. When people are searching for certain topics and information the appearance of your site matters very less. Also the search engines won't display and promote your site if your site is not appropriate content rich. This affects the search engine ranking of your site.
There are also various SEO tools available that help you attract more and more search engine traffic. The volume of this type of traffic can be considerably high and increasing as time goes by. Usually while performing a search the users enter keywords to tell the search engines the type of results they want. Now if your site does not contain the important and most common related keywords in its title, keywords, or description, the site gets rated poorly by the search engine. And poor ratings of the site will result in poor exposure in any search results thus decreasing the traffic.
If you have a business, then you surely would like to utilize the expertise of an SEO company such as Janesville SEO in order to boost you business. Such optimization is the easiest and the most transparent way to help your business by receiving qualified traffic. There are numerous ways to optimize your website, but we will have a look at the four most important factors that help you get traffic.
Keywords:
It's a must to use proper keywords that are within the content of your website. Also you need to find out those the most popular words and phrases. These words and phrases should describe what your website is all about. The content of the website shouldn't be over populated with keywords.
Site Description:
Make sure that you use a key phrase or word within it the content for site description. Also the description should convey the accurate message.
Site Title:
Make sure to use a key phrase or word in the title of your site.
Benefits of SEO:
With the use of SEO you can empower and promote your website.SEO can yield a better ranking for your website. SEO can also increase your business, sales and hence returns by creating brand awareness. With the use of the process of SEO it is now possible to get your website indexed, displayed and ranked better by common search engines like Google, yahoo, bing etc.
It is very important to seek help from companies like Janesville SEO to promote your business. Also Janesville SEO has all the expertise in this field to provide you online success!

Article Source :- http://goarticles.com/article/The-Need-for-SEO/5369198/     

Thursday, September 29, 2011

SEO - What is Search Engine Optimization and How it Can Benefit Your Business

Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company's website ranks on Search Engine Result Page (SERP), the more searchers will visit your site.

As a marketing strategy for increasing site's relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site's coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company's website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.
The term "SEO" can also refer to "Search Engine Optimizer". This is an industry term that refers to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all credible SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out effectively.

Search Engine Optimization as a Marketing Strategy for Businesses

So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company's website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings rankings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increases the number of searchers who will visit your site.
A successful online marketing campaign may usually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and persuade site visitors take action either through enquiries or online sales, setting up analytic programs to allow site owners to measure their successes and improving a site's conversion rate.

Benefits of SEO for Businesses

Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:
o Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.
o Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.
o Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week - without stopping.
o Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.
o Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.
o More value for dollars. Once your company's website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.
However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides to the guidelines of search engine when optimizing your site...

White Hat SEO VS Black Hat SEO

When it comes to SEO, there are 2 schools of thoughts - White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines do not approve of. For SEO consultants who practise white hat SEO, they tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will eventually be banned either temporary or permanently once search engines discover what they are doing.
So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines' guidelines and involves no deception.

White hat technique is generally summed up as creating content for users, not the search engines. The content that is created should be easily accessible to search engine spiders, rather than intending to trick the algorithms from its intended purpose. So, the general rule of thumb is to stay on the safe side by creating content that is relevant to your target audience. Search engines value relevancy - they will definitely want to rank a site higher their organic listings if the content on the site is what searchers are looking for.

Black hat technique usually involves techniques that attempt to improve rankings that are disapproved by search engines, or involve deception. One common black hat technique is to use hidden text, either as text coloured similar to the background of the website, or positioned off-screen. Another common technique known as cloaking is to load a different page depending on whether the page is accessed by a human or a search engine spider.

Search engines will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view as you will lose out a lot of grounds as your competitors are enjoying free organic traffic from search engines due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from its database for use of black hat methods. However, the company has quickly apologised and cleaned up the offending pages and were eventually restored to Google's database.

Therefore, it is very important to make sure that your SEO agency is moving away from black hat methods. You will not want to be blacklisted by search engines which will translate into loss in sales and profits.
Keyword Research - The Key Factor to Successful SEO Implementation
Major search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.

Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on search engines and buying from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment.

However, relatively few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages - the model of the car and company name in their commercials will stick in viewers' minds, who might remember the message later when they are ready to buy a car. It is the same for SEO.
Searchers might not know that your company offers a particular product or service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings, they will not think of you. Most of the time, searchers looking for a product or service for the first time might not be aware of any specific company or brand name as they are just gathering information. However, according to a research done by search marketing consultancy iProspect, more than 55 percent of searchers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of searchers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company's brand awareness? If your company's website is not listed at the top of search results, they will not see your company as a "big brand" in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering.

So what types of keywords or key phrases should you choose? Businesses should target keywords that are relevant to the content of their websites. Basically, keywords can be categorized into 3 types, which are: "Too Hot Keywords", "Just Right Keywords", and "Too Cold Keywords". Too Hot keywords are single word search terms like "Aircon" and "Translation" which do not seem to be targeted enough to get conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the "Just Right" category. (For examples: Aircon Servicing, Translation Agency Singapore") By optimizing those "Just Right" keywords, businesses can get more targeted traffic to their websites and increase the chance of conversions.
Choosing the right keywords is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization.

Why do you need to outsource SEO?

SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.

A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.

Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that provides SEO Singapore services.

Check out more about SEO at http://www.optimalonlinemarketing.com
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