Wednesday, February 8, 2017

Why SMBs Need to Adopt Digital Marketing to Grow their Business?

Digital Marketing means use of digital channels like Social Media (Facebook, LinkedIn, Twitter, Pinterest, YouTube etc), Emails, Search Engines like Google and other digital mediato:
  • Create brand awareness 
  • Attract business prospects
  • Connect and engage prospects and
  • Convert prospects into customers
The best part about Digital Marketing is that almost everything, like total reach, advertisement views, clicks etc., is measurable which gives a fair idea about the success of the campaigns or activities that you do on a digital channel.

Digital Marketing helps traditional business in reaching out to new markets and new audiences, which was difficult or was quite expensive through traditional channels like print advertisements, TV commercials etc.
Digital Marketing in Thane

Also, digital marketing provides you hyper targeting capabilities so that you only target people who falls into your customer persona.

In addition to B2C companies, those companies that operate in B2B segments are also using digital marketing for their businesses, effectively. Since digital landscape is not bound with geography, its reach is global.

To share techniques and in-depth knowledge of digital marketing with the Industry, CII is organising an Online Masterclass series on “Leveraging Digital Marketing for Business”. This series of 8 masterclasses will open new pathways to new markets, engage them and finally convert them into your customers through various channels.

Thursday, April 24, 2014

E-commerce Business in India 2014

The very first thing that I would like discuss is about E-commerce, what is E-commerce?

E-commerce stands for Electronic commerce, it’s a type of website and hope everyone knows what Websites are? E-commerce sites helps in any type of business or the place where we can buy and sell the products over internet. It requires commercial transaction which needs some sensitive data across the internet. If we buy anything online we have to give our name, address, number etc and the bank details for paying the respective item. And now we have one more advantage in most of the Electronic commerce portals and that advantage is COD that is Cash on Delivery. There you don't require giving bank details and all you just have to pay the courier person for your item and then Courier Company gives the money to respective E-Commerce portal.

E-commerce website gives a platform to customers to buy products or services with no tension of time or distance. E-Commerce business has expanded rapidly over the last three years and most of the business tycoons has already predicted that it continue at this rate and even more. This is what all about a E-Commerce.

Now the main point E-commerce Business India, How it can help small vendors to grow the business?

E-commerce website provides lots of good business features which includes Document content management in supply chain system and logistics systems, Payment systems in India and international as well, Enterprise Management System, Bulk buying, Bulk Selling, Online procedure and assistants, Instant mailing and messaging to the customers, Online shopping and order tracking system, Online banking, payments gateways interactions, Shopping cart applications and many more.

Now the small Vendors don't need to have a website or platform to sell the goods online. E-Commerce sites gives the platform to business companies to sell their products online on E-Commerce portals like Flipkart, Homeshop18, Infibeam, Jabong etc.

These are the well implemented ecommerce portals, which are faster, cheaper and more convenient to the customers than the regular methods of bartering products and services.

If you are planning to start an business online, You can simply contact these big portals in India rather making your own website or e-commerce portal. It is best to tie up with the Big Brands India because they already have a good traffic and online presence of respective Brand. You just have to find your niche e-commerce portal and start your business with them. And one more important thing is shipping, These big portals are tied up with the Big shipping brand which they take into consideration. The pickup guy will come to your doorstep to pick, Simple and easy.

Lastly, every business need a marketing strategy for driving targeted traffic to the business the selling. This problem is also solved with the Big eCommerce portals because they already well known in market, have a good traffic, so you just need to tie up with them and you will get the traffic on their name. E-Commerce gives a good platform to your products and services in India. Go with that and take the benefit ;-), hope you like my post.

About Me:

Suresh Chaudhary is an Internet Marketer, having five years of experience in SEO, Online reputation, SMO, SEM & Digital Marketing.
You can follow me on Twitter @Suresh_Chaudhry
You can also connect with me on Linkedin

If you have any query about this post do Contact me on Contact Suresh page, I will give answer to all your queries regarding ecommerce business, Thank You.

Thursday, May 23, 2013

Google Update Penguin 2.0 rolled out 22 May 2013

Google has started rolling out the next generation of the Penguin webspam algorithm by the afternoon of May 22, 2013, and the rollout is now completed. About 2.3% of English US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages on world wide web.

The most important thing is the scope of this Google Penguin update varies by language, example: languages with more webspam will see more impact on it.

You can read more here on Matt Cutts Blog :