Why SMBs Need to Adopt Digital Marketing to Grow their Business?

Digital Marketing means use of digital channels like Social Media (Facebook, LinkedIn, Twitter, Pinterest, YouTube etc), Emails, Search Engines like Google and other digital mediato:

• Create brand awareness 
• Attract business prospects
• Connect and engage prospects and
• Convert prospects into customers

The best part about Digital Marketing is that almost everything, like total reach, advertisement views, clicks etc., is measurable which gives a fair idea about the success of the campaigns or activities that you do on a digital channel.

Digital Marketing helps traditional business in reaching out to new markets and new audiences, which was difficult or was quite expensive through traditional channels like print advertisements, TV commercials etc.

Also, digital marketing provides you hyper targeting capabilities so that you only target people who falls into your customer persona.

In addition to B2C companies, those companies that operate in B2B segments are also using digital marketing for their businesses, effectively. Since digital landscape is not bound with geography, its reach is global.

To share techniques and in-depth knowledge of digital marketing with the Industry, CII is organising an Online Masterclass series on “Leveraging Digital Marketing for Business”. This series of 8 masterclasses will open new pathways to new markets, engage them and finally convert them into your customers through various channels.